Actually in the world of cars, most expensive luxury car brands are manufactured or owned by the "poor man's" version.
Fiat owns Ferrari. Honda owns Acura. Tata owns Jaguar.
Summing this move into "poor man's" is just too simplistic.
Daimler manufacture Mercedes and Smart. Smart isn't a poor man's mercedes
Yea but they segregate the brands, which is what I think the OP is getting at.
Exactly. Starting a new brand would take a long time to push, whereas using iPhone and Apple names for their cheaper phone automatically guarantees sales but might hurt them in the future.
Comparing Apple to Ferrari is a mistake. Apple makes mainstream consumer products, Ferrari is a luxury car manufacturer.
Interesting point. I'd think they'd create a new brand. Maybe it won't bear the "iPhone" moniker.