I wouldn't call the bird/pig flu story hype. There was a wide consensus that these viruses were a threat and might have the potential for a pandemic. It killed a lot of people, and as far as I remember it had a higher mortality rate than most flus. So the threat was real.
Now we know the virus probably didn't have the potential. In hindsight. I hope the next time there is a preventable pandemic threat people don't trump up the anti-pharma rhetoric and say "last time it wasn't so bad, was it?"