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I wouldn't say that's true. My unfunded wine startup, Swirl it! (http://swirlitapp.com) was covered by TC, and even had a video interview where we came in and swirled w/Colleen Taylor.

We haven't raised any money to date, and even told TC this. http://techcrunch.com/2013/04/04/swirl-it-wine-app-iphone/

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Off topic, but that is a really pretty wine app. You ever thought about pairing with wineries later on to get tasting packs out? After all, you have the data to make informed recommendations, so you might as well sell the wine.

Hey, thanks. We're looking at a couple ways to pair with wineries, the tough part being that the small wineries are the best market, except they're the least experimental. Big wineries have people who understand trying out new venues.

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