They absolutely, positively will not cover you unless you've raised money.
Even if you have stats that blow competitors out of the water - crickets.
It's been demonstrated more than once that their traffic isn't useful to the vast majority of startups (doubly so for B2B companies).
It's a nice thing to have coverage from them. But in no way needed for a successful launch of a company.
http://techcrunch.com/2012/05/07/vidpresso-wants-to-help-tv-...
http://techcrunch.com/2013/04/03/vidpresso-adds-photo-touchs...
We haven't raised any money to date, and even told TC this. http://techcrunch.com/2013/04/04/swirl-it-wine-app-iphone/
But then again - that's expected. You don't expect to see a natural bodybuilder in Muscle Mag. They are the Jersey Shore of startup coverage, and raising a massive round is the only kind of success they recognize.