Does anyone else here thinks the logo is much more feminine ?
It's more elegant, and the mix on bold and thin lines inside the letters reminds me a bit of fashion magazine logos ( think vogue).
Which is good branding, considering how one of Yahoo's strongest points is that they go after female market segments that geek-driven companies often fail to capture. They're chasing women. Not just women, but decidedly non-geeky women.
Remember that Yahoo's logo was originally red, not purple.
The Clinique branch has similar "scallops" and no straight edges... http://bit.ly/161aoLo