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According to Arstechnica [1] Microsoft cannot use the "Nokia" brand on any it's new Windows smartphones.

1 - http://arstechnica.com/information-technology/2013/09/micros...

Emphasize "new Windows smartphones". They can use Nokia marks on current products, and Series 30 and 40 feature phones for 10 years (their patent lease is as long, with an option to extend), but "it appears that future smartphones will not be permitted to carry the Nokia brand."

If true it would seem the deal is worth quite a bit less than it appears.

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