Or ads, as Jeff Hammerbacher said better: "The best minds of my generation are thinking about how to make people click ads. That sucks."
They are doing that and in effect we are all getting a better more efficient society. Plus the best minds aren't working on world peace because people vote for people with the best hair to do that job.
If this is true, we should all be mortally terrified and running around like headless chickens, screaming to the heavens to save us.
Ie get the most interesting market messages to the right people, while not bothering the rest.
Not that I do anything related to advertising, but when done intelligently it can actually be a pretty important.
The facts that ads are paid per click and not per impression creates more ad impressions, not more efficient ones.
http://www.nielsen.com/us/en/newswire/2009/is-the-ad-biz-thr...