Thank you for pointing out this very important distinction. I think it's important to realize that Jobs was human and not the most humane among us. It's easy to realize if you read this:

http://en.wikipedia.org/wiki/Lisa_Brennan-Jobs

Development of the Apple Lisa computer began in the year of Brennan's birth, just as Apple Computer, the company her father founded, began to experience significant growth. Jobs initially denied paternity, and he and Apple claimed that the name was an acronym for "Local Integrated Software Architecture".[5] Steve Jobs swore in court documents that he could not be Lisa's father because he was "sterile and infertile, and as a result thereof, did not have the physical capacity to procreate a child."[2] Decades later, Jobs admitted to his biographer Walter Isaacson, "Obviously, it was named for my daughter."[

The guy swore under oath and penalty of perjury that he was incapable of fathering the daughter he in fact fathered and concocted an elaborate story to explain away why he named one of Apple's computers after this girl that he claimed was not his daughter.

So I agree with you; engineers tend to deal in reality. Many people are successful because they successfully sell non-reality to people when it suits their purpose. Engineers tend to have problems with such people.