There are 5,700 hospitals in the U.S.(AHA) and ~ 4,500 emergency rooms.
Do you know how many of these clinics there are?
Of course, InQuickER (or something like it) is just going to integrate with the clinics and urgent care centers. I'm going to select "ear infection" and enter my zip code and it's going to give me a selection just like Orbitz.
For example here is the list of states which CVS operates clinics in:
http://www.minuteclinic.com/en/USA/Clinics.aspx
Here is the list of conditions they can treat:
http://www.minuteclinic.com/en/USA/Treatment-and-Cost.aspx
Note "treat and write prescriptions" in the very first sentence on the page.
The fact of the matter is that the vast majority of the visitors to this site believe that most problems have a technical solution. I happen to believe that this technical solution has the potential to exacerbate an existing problem and that other non-technical solutions are possible. What is needed is a combination of 24 hour clinics/urgent care centers, more fast-track departments and convincing certain people that there is no need to visit a doctor for a bad cold unless certain symptoms appear or one doesn't recover in a reasonable length of time. Encouraging more people to visit the emergency department for non-emergencies does not seem prudent to me.
I don't disagree with you, and it must be said I question the need for such a service...but given the state of waiting at emergency departments today, I could see how this is useful for those people with small emergencies that for whatever reason can't be dealt with elsewhere. For now. The long term solution would obviously be to do something similar to what you suggest.
Additionally, many hospitals operate onsite "fast-track" clinics which are connected to the ED, so low-acuity conditions are essentially treated in something resembling a retail clinic.
Our goal is to make the emergency medical treatment experience as efficient as possible. Parents don't want to be sitting in the waiting room half the night, potentially exposing their children to contagious diseases in the er. Professionals lose valuable time to ER visits that drag on forever. We're trying to recapture that lost time and give the patients more control of the treatment process.
Until recently, I always thought these places would triage, but my experience has been that it is just 'take a number and wait' I've been in with a broken arm, a torn nose (that required stitches) and couldn't believed we were treated exactly like a headache. So, this looks great. Try the Silicon Valley next so we can try it!
Anyone who is scared enough or in enough pain to be considering an ER visit is about as far from a 'rational actor' as possible. Helping them make good decisions not only smooths out the system, it also gives people essential help when they need it most.
Nice job. :)