But you are missing the whole point.
Apple's flat keyboard is designed to look nice. Glossy finish, easy to carry and use cases around that. This looks like a keyboard designed for people who don't treat the computer as a work machine but as a utility device. More like browsing the internet or for writing emails.
But if someone is going to spend hours doing some deeply involving work like solving a problem, or trouble shooting or laying first bits of a project or stuck in deep with some interesting issue for hours. Which if you take your time seriously, you will work on such tasks anyway. Then comfort becomes a more important factor than looks and cuteness of the tool.
This is where IBM Model M scores over the glossy Apple's keyboard.