Hi, I'm the guy behind it... Just wanted to stand up for it a bit - the -uino postfix is really because of the hobby electronics association. I wanted to do something a bit different by adding the prototype area, and I found the Arduino form factor was too big for any sensible hand-held projects. The board is still small enough that it can sit on a simple adaptor PCB for Arduino shields though. I'll try and put one online when the campaign ends.

Also port initialisation is automatic so pinMode is not required - it's a huge potential gotcha for learners, and it seemed wise to remove the need for it. You can still use it if you want to though.