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Thanks. It seems we will need to do a second post.

Just got this: http://www.builttosell.com/ by John Warrillow.

How did I hear of him? My copreneur and I were discussing the idea of giving shares to our sole employee as performance incentive. She didn't like the idea from the beginning and googled for "real" reasons. :-) She found John Warrillow. This podcast sobered me up a bit:

http://www.startupnation.com/podcasts/episodes/9565/equity-f...

That's a pretty good book, although in some ways it recapitulates a lot of this one:

https://www.amazon.com/dp/0887307280/ref=as_li_ss_til?tag=de...

Here's my summary of Built to Sell, fwiw:

http://journal.dedasys.com/2011/05/23/summary-built-to-sell-...

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