How could anyone read an Apple pundit claim that profit is the only metric that matters and not nearly die of cognitive dissonance after so many years of excuses/reasons why beleaguered Apple's Mac OS 9 and X was better. And yet it's par for the course.
And now here's an article which claims to be about Ballmer (a figure of fun for the Apple crowd) but is really about how Apple is morally superior for not being capitalist!?
It's hilarious, fascinating and a bit sad. And strange to be at the inflexion point where they go back to all the stories from the Windows vs Mac OS days e.g. they've already cast both Google and Samsung, to play Microsoft's role as the evil villain who copied all their good ideas and didn't deserve success.
And have you read the Appleinsider piece that gets trotted out to defend Apple's profit share lead? It's a very, very odd read. But you mention that Apple have not got the profit lead anymore and you get several links to it, and several repetitions of the "Samsung numbers are dodgy" talking point. It's a very organised media bubble.