You have to A) know about this ridiculously named package called "south" and B) remember to install it everytime though. That's why it's not "out of the box".

Here, Google even backs us up on this - https://www.google.com/search?q=define%3A+out+of+the+box

"Out of the box is the term used to denote items, functionalities, or features that do not require any additional installation. ..." - via http://en.wikipedia.org/wiki/Out_of_the_box