Not that it would by any means be easy, I was suggesting a conceptual re-think of SF to attract and enthrall new users/projects. However your response (and the refrain I hear from others) indicates a strategy of monetizing the big binary projects you already have. That's cool, and that's a market. But I would fear
- those projects being coaxed away by innovations from services in adjacent markets (GitHub using enterprise revenue to cover download costs), and
- those big binary projects eventually dying (as projects sometimes do), without replacement from new young projects (because they will prefer to start on GitHub and will then mature there).
Perhaps go after the conceptual strategy of "SF is where you go when you've grow out of GitHub".
Good luck.