If somebody posts something that's genuinely useful to others (and I, for one, did find this post informative) and it also happens to promote your thing, well, hey... that's what I'd call a "win win".
But no, you've been here from the beginning and you run a software business. You've been seeing helpful articles like this for the better part of five years now and, I assume, benefiting from them. Seems like a strange time to snap and make a snarky dismissive comment.
Bad day?
If such a post gets a few sign ups for planescape along the way, I don't see the harm. But advertising was far from the focus of the post. The author doesn't even say what planescape does.
The article wouldn't have hit the front page if it wasn't useful. How many companies are using retargeting + drip email effectively?
And being constantly guerrilla-marketed / growth-hacked / whatever at is tiresome.