> Imagine this. You sign up for Vine, and build up a robust friend network and library of videos. But then you try out Instagram’s new video sharing, and decide you like its editing features a lot better.
> Normally, this would mean starting over, with no friends and no files. But let’s say that both of them were just applications that ran on top of App.net. Instead of starting over, when you fired up Instagram for the first time, your friends and videos would be there waiting for you. That’s App.net. Or at least that’s what it wants to be.
Up until I read those two paragraphs, I couldn't shake the notion that it was really a Twitter clone that didn't want to be pigeonholed. Now I get it.