Why are suspensions softer in the US? Is that simply related to the fact that a large slice of the rural market is driving on unpaved roads frequently? I would assume this would be an issue elsewhere in the world also, but perhaps not in Europe.
I know that older Cadillac models would have very soft suspension (that's why people refer to them as boats, they take bumps like they were riding waves). I can't attest to that being a factor in any higher incidence of rollovers. If there was in fact a higher percentage of rollover accidents in the US, I would put more money on this being due to the fact that the US really likes truck-based SUVs (Jeep Grand Cherokee, Jeep Wrangler, Chevy Blazer/Tahoe, Toyota 4Runner, etc) with lots of weight really high up. My 1998 4Runner even had a warning sticker saying you can't corner like you would in a car without risk of rollover.
In short, people buy cars they don't know how to drive.