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Copywriting/conversion recommendation: "create you wonderful account" -> "start learning chess now" or "start improving your chess now".

Always keep it specfic to your product value prop. Generic text like "Try it now" never converts as well. Also adding "free" helps.

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I saw that too. Is English a second language?

At the moment, you seem to be looking for audience engagement (as opposed to generating revenue). If that is the case then I'd leave it as is. I read that sort of thing and see it as cute enthusiasm.

Also I clicked the "play" button at the center of the splash page about 8 times before realizing that it was not, in fact, a video, but merely advertising forthcoming videos.

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