I get it: it's an experimental product that may or may not be actually healthier and more nutrient-packed than conventional foods. It might even help alleviate some of my health issues.
I can't look past the whole "insect" thing. Maybe a few generations down the line, say, my grandkids kids (theoretical grandkids) may think nothing of it. But there's too much cultural inculcation for me to ever be able to contemplate eating or to actually eat something made from crickets.
Unless it was the zombie apocalypse and there wasn't anything else. Maybe then. But fortunately, that's all fantasy.
You don't have a problem eating insects if you eat any sort of processed grains. The USDA (or equivalent agency) has distinctly non-zero limits for insect parts and rodent feces in cereal, because it's impossible to economically keep all insects and rodents out of grains.
This is a novelty and will never make it big in our market because the "ick factor" is just too high (for our cultural norms).
I grew up on a cattle ranch and regularly poked cow stomachs with a stick behind our local cattle processor. As a kid, I had to go out at 4am and 30 degrees F with my grandfather to deliver a breech birth calf (didn't end well).
I'm not afraid of most bugs (spiders a bit, tarantulas a lot, crickets not even a smidge) but I've never had any desire to eat them.
It's cultural: Bugs are not people food.