I can't ever recall any European publishers making any hit football games, not sure why. You probably won't see any for a long time either such is EA and Konami's dominance
I actually haven't played any football games on a console in the last 6 years that haven't been either Konami or EA.
Sega Virtua Striker went from arcade to console but never took off.
There Dino Dini's Kick off 1 and 2 and Sensible soccer where the leading games. They did not however license directly from FIFA.
Football Manager is a strategy game that is still running, and still very succesfull in its niche.
retroasylum.com/ep-37-dino-dini-interview-part-1/
retroasylum.com/ep-39-dino-dini-interview-part-2/
Of particular interest is why Dini did not go on to make a successful soccer game after Goal. That might have dented the success of FIFA or PES and created a European alternative.
Since then they've been playing catch-up, plus not having the full licenses doesn't help them.
Pro Evo had a lot of character and it felt like you could see their passion for football in the way they made the game. Little details throughout the gameplay were awesome.
I thought EA was a souless corp that didn't have a clue about football, but now they lead the way.
Fortunately, the game is back on track. PES 2013 is great.