Maybe I'm missing something but I can't see this being more than a small business. The only reason I can see to choose this over a local flower business is that it delivers in 90 minutes. A very limited number of bouquets is a big downside meaning you can't really deliver to the same person more than a few times. Also, is the 90 minute thing really a big selling point? How often is anyone going to need flowers delivered that quickly? Normally you send for an occasion which you know in advance and if you're sending them to thank someone for something that just happened next day would be fine.