Ok, well then your question is even easier to answer if you know that data tracking is serious business in manufacturing.

From the article: "Did you know that there is an IT breakthrough hidden inside of Chrysler that in the right hands could be worth 50 billion dollars or more?"

In other words all he's saying is exactly what I replied to your post: that data collection and tracking (not just for Crystler but as a standalone product) is worth a lot of money. He's not saying that Chrysler could or would sell this - in fact that's kind of the point of the post.