The pill changed the rational cost/benefit equation for casual sex for women. Now what we need is another pill that changes women's feelings about it, but one that is marketed as something other than a promiscuity pill.

EDIT: The link currently returns Server Error (500):

http://getpure.org/en/

However, if you put in http://getpure.org and let the server redirect you to http://getpure.org/en/, it works. Someone must have misconfigured something.