I tend to think that Apple signed some of it's soul away when making media deals and situations like this may be a part of those legal agreements.
Not to troll but I think Microsoft started focusing on it's business to business dealings more than on it's users at one point and eventually became what it did.
Unfortunately this is a common pattern for successful corporations. I wonder if it is driven purely by fear (of lawsuit?) or by the types of executives you get when you reach a certain size.