yep, the article is thoroughly seeded with absolutely not subliminal "cool" stimuli especially effective for young males.

Living in the Valley, that one struck home with me, was hard to stop laughing. Aura of danger and secrecy... Dragging with you a 6ft+ 270lb ex-Marine bodyguard _conspicuously_ in Palo Alto. Friday night on University: I'm Dork, James Dork. Well, everybody has his own way to overcompensate.