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One of my friends loves to throw the pizza restaurant analogy out all of the time. There are many pizza restaurants and they all have some different level of success. Each pizza place offers something just a little different than the others. Ultimately, the winners will be the ones that offer a better overall service. You already have "out-compete" in your mind set so you should be fine.

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I like your analogy, I usually use a slightly different pizza restaurant analogy. In my town there are all sorts of places to get pizza:

- 1: Domino's, Pizza Hut, Papa John's

- 2: Little Cesars

- 3: Mom & Pop shops selling ~$5 pizzas

All three types offer pizza (not identical, but still) and seem to coexist just fine but their strategies are pretty different: 1 & 2 spend millions on national campaigns, 1 & 3 offer delivery, 2 & 3 have really cheap pizzas, etc.

I think the takeaway is that product alone isn't enough, you also need a solid strategy to take a place in the market.

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