This is in the context of Icahn announcing he had a large position in Apple and had a phone call with Tim Cook. This then led to a 5% increase in share price. Basically 2 tweets worth $17 Billion in Apple's market value.
edit: after refreshing myself on Buffet's exception, it seems it protects his interests from volatility, not public's :).
Also, where is the buy message? A tweet like that is so far from pump and dump...
Watch this for an example of what pump and dump really is... http://www.youtube.com/watch?v=2YbvozZk9Sw
Internet-enabled finance is terrifying.