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I suppose it depends on what your business does and/or where you live. I co-founded matchist, a site that helps people find web and mobile developers.

Not everybody who I explain what I do to knows what a developer is.

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That's not a problem with being a founder, that's a problem with the specific domain of the company. Someone who works for matchist would have the same problem compared to someone who works for Google as you do.

I agree, but I find the Internet in general (and companies surrounded around it) often seems like a magical land to people.

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