to me this appears to have been written by Theodore Gray, did I read the same thing you did?
When you look at a photo essay on Canon or Nikon's website, it promotes the features of their (very good) cameras as well as showcasing excellent photography. Don't dismiss the valuable content that these corporate-sponsored posts give you just because they have an agenda.
That being said, Stephen Wolfram is surely at least a little pompous...
You guys are also being unfair: this is a good post with lots of useful content.