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I think you're trying too hard to jump onto the "ProductX FOR HACKERS!" (Or Developers) market. Such people simple are not interested in paying $18 a month for a blogging system when you could get multiple VPS for that price which can host not only your (Open source and truly hackable) blogging engine but also every other project you have.

If you were selling this to another market it would probably look a lot better.

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p8952 You're absolutely right. Our end game is to compete with 1&1. But to get there we need developers to help end users get their sites online. As Barley becomes a more well-rounded product we hope to bridge out of the developer market and go straight to small businesses.

Do you think we'd be better off allowing Developers to use this free and only pay for their customer's sites? Or only if our app were open source it'd be appealing?

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