1) Those big green buttons everywhere are some adware-slash-spyware-slash-shitware-hard-to-remove installer for iLivid which hijacks browsers, installs toolbars, etc: http://community.norton.com/t5/Norton-Internet-Security-Nort...
2) The banking thing is a get rich quick scam: http://www.banker-secrets.com/
3) "Anonymous download" is another random installer.
4) The "play now" / "watch now" images are ads for some scabby online streaming video site that doesn't even have the advertised video, just a Google Adsense block over a different video.
5) Unseen, below the fold they recommend a torrent client that is "No Spyware, 100% Free 100% safe and Trusted", and pays for every install that kindly bundles even more shitware: "Nortan Security Scan", "Babylon Toolbar", "IWantThis", "DealPly", "BrowseForChange", a Firefox addon and a Chrome addon: http://www.bitlordapp.com/uninstall
6) Also unseen is a popup peddling some shitware called MacKeeper: http://www.cultofmac.com/170522/is-mackeeper-really-a-scam/
It doesn't take billions of pageviews a month riddled with this garbage to pay for servers or bandwidth unless they got locked into a multi-decade contract a decade ago and now operate on an enormous fleet of decade-old servers at decade-ago prices.
Conclusion: It's really easy to believe these guys are "fighting for you" because that's the image their PR machine has very carefully cultivated while exploiting everyone.