I should probably write a blog post with all the details, but here's my take:
* I have a south-facing apartment with about 110-square feet of window glass. It heats up like a sonofa in the morning. I was able to counter this by setting a warmer limit for cooling in the summer. The blinds were always correctly set every evening to minimize summer cooling and winter heating.
* The leaf stuck out at me. I always wondered "why can't I get the leaf with my setting -- what do I have to adjust it to to get the leaf to appear?" This resulted in behavioral changes such as wearing different clothes, and taking better advantage of the windows to make getting the leaf to appear achievable.
* Once I hit the leaf, I then looked into other ways to maintain comfort, particularly in the summer. I've since invested in a fan to eliminate the envelope of heat that surrounds my body. Running the fan 20 hours a day is equivalent to running the A/C for 20-25 minutes, which is a big savings if I can eliminate 2.5 to 3 hours of A/C usage a day (at 18.5 cents/kWh).
With the addition of the fan, and finally finding some LED light bulbs with the right lens type and color temp (to replace some halogens in the track lighting), my electric bill was $42 for July, despite the ridiculous northeast heat wave. Despite constant 90+ degree temperatures and high humidity, I was able to get by with about 1 hour and 15 minutes of A/C a day, and didn't feel bad about it.