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Good story, my opinion is that if you hadn't been personally invested in this whole thing, chances are you would just have done a mediocre job like 99.5% of office workers and the company would never taken off.

Basically you are a well experienced growth hacker now while the owner is clueless. So in the end, you got more out of it than him.

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That's what I'd like to tell myself, but he now has quite a high profile in the UK startup industry. It's one thing to know how to grow a company from the very beginning, but to run and sustain a company that has tens of millions in revenue may be a more valuable lesson.

Well what you know benefits established firms as well, and is actually more valuable to them on average than it is to blank paper startups that noone knows for certain if there's a demand for. While growth hacking helps launching startups off the ground, it also helps prevent established firms from sinking.

I totally agree, it's one of those skills that's hard to prove, I'm not sure I'd put it on my CV.

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