And in any case, it's not just a "oh, we tossed an intern at this"; in this case, the person who's working on this is a community member and intern, and is doing work based on a detailed analysis based on another community member's work overviewing all our current messaging: http://lists.mediagoblin.org/pipermail/devel/2013-July/00061...
So it's not just a matter of, "oh get an intern and toss them at it"!
But hey, if you're bothered by the fact that we're a community project with not a lot of full time resources, you can donate and help us pay for more people to come on as dedicated resources! The crowdfunding campaign we ran through the FSF last year is over, but the donation link still works: http://mediagoblin.org/pages/campaign.html
Or, feel free to help us out yourself! http://mediagoblin.org/pages/join.html