Wrapping unwanted objects in fabricated stories, however colorful, is not an ideal way to use stories to raise prices or facilitate sales. It's also hardly helpful for startups looking to build products people want (as opposed to peddle junk nobody would normally want).

Let me suggest a more inspirational example of leveraging stories in sales:

http://thisisstory.com/

And the founder's TEDx talk:

http://www.youtube.com/watch?v=fbnWY-swsK0

This company uses stories to sell without relying on outlandish fiction. They have interesting blends of off- and on- line operations, merchandising and branding angles, and opportunities to introduce products for companies or conduct marketing research for potential new products.