As Patrick has already responded, I don't think there is too much to add but apologies if you feel the line is misleading. Anyone that runs their own business is likely to be spending a lot of time thinking about the detail of what they are doing and not have the time to step back and think about working 'On' their business. We try to create an environment that allows people to step back from the day to day, and learn from each other.

We also happen to believe that far too many people spend their time as entrepreneurs telling other people how hard they work etc, and that frankly is not healthy. This is also a little 'tongue in cheek'.