What Wolfram Alpha needed was to avoid the Spore-style overhype in the days leading up to release. It was nearly inevitable that a product touted as "the Google killer" would get slammed on the rebound, regardless of actual performance. As long as they manage to avoid getting a unit of measure named for them, or returning results about handing hamburgers to crying mimes while the universe abruptly fails to exist, they'll be doing better than some.