How does this compare to Macaw: http://macaw.co/
With Webflow, we're looking to build a more comprehensive hosted platform that allows designers to create production websites and actually deploy them live. Down the line, this means that content management, functional web forms, eCommerce integration, and a variety of other things are possible out of the box, without the need to export code and change it manually. Even simple things for programmers like script compression/concatenation and CDN acceleration (all of which happen after the design phase) are hard for many designers to set up, so we want to take as many headaches away as possible so designers can get back to work.
Your plans to compete with every CMS out there, plus Shopify sound like a world of pain. I would love to see you guys stick to your core product and make it awesome without taking on that gargantuan task.
Luckily for me, there is a bunch of competition in the space if you guys slip up.
They are suspiciously similar.