For context on this, Gothamist recently posted this article about a company that "pre-books" reservations at hard to get restaurants. Customers pay $1,000/year for the privilege and then $45/$90 on top for especially hard to get reservations.
Article: http://gothamist.com/2013/08/02/wealthy_foodies_can_buy_hard...
The Gothamist article came from this Food Republic article: http://www.foodrepublic.com/2013/07/30/man-gaming-new-york-c....
In other words, companies are starting to farm restaurant reservations to sell them, similar to the way that the market for event tickets has been corrupted.