This is a great writeup. Any time we can bring subconscious "gut feel" into the conscious is a win for everyone, and uncovering these kernels of truth has got to be enjoyable from a CEO standpoint.
The more my career progresses, the more important these things are. You can also judge the maturity of an organization by how important they relate technical skills to personal attributes.
Culture is at least 2x more important than you ever think it is. Especially when hiring. I love this, Thank you Rich.