This kind of juvenile behavior is not a "nice thing". At least not in the context of running a business.
We can't have nice things when people who claim to be "disruptive" are actually busy pursuing safe, risk-averse targets.
So "we can't have nice things" here means "we can't plagiarize vodka"? Well you can't plagiarize Steven King either. Deal with it.
Cheap vodka is a commodity, not an art form.
The example you chose is deliberately one in which it would be assumed that you were not asserting authorship. Frankly, choosing that example shows you're dishonest.