The label doesn't look like it includes all of the required information ( http://www.ttb.gov/pdf/brochures/p51902.pdf ).
This could be bad, very bad, if something like this happens ( http://www.bbc.co.uk/news/uk-england-16742167 ) who is responsible?
If it weren't approved, every venue their vodka was served at could face penalties, such as having their liquor license suspended or revoked.
From the article:
"The problem with this idea was two-fold: one, having previously worked in spirits marketing, I knew that spirits brands' turnaround time was way too long to get approval by February 14th"
Which seems to imply not only that they knew the law, but actively took it in to consideration.
I take that to mean they're talking about the turn-around of the marketing department; not the nuances of alcohol labeling and bottling.
I signed up for the beta, and I'm looking forward to checking it out. What do you think of listing events in search of a location?