I think he's creating his own narrative: that news firms are out to "get" Apple. To punish Apple's wicked ways, or something, I dunno.

The "fact" here is that news organisations don't care what the narrative is. Journalism has two basic features:

1. Write something people will read.

2. By deadline.

If something is unusual, it gets published. If it is normal, it doesn't. If there's a deadline looming, interesting or unusual stories will not be scrutinised with any great care.

Remember: it's called "News", not "Same As Yesterdays".

Incidentally: http://en.wikipedia.org/wiki/Hostile_media_effect