They priced it competitively with the product they were fighting. But now its prices way less than iPad. iPad - $500 Surface RT - $350
Pricing it low initially gives value to the users and they would be more forgiving of its shortcomings. It at least creates market share and momentum.
Priced it high initially and then low it is the worse marketing approach. The initial high price kills market penetration, and the subsequent price slash creates a sense of desperation and signals something is wrong with the product.