The first time I heard of Soylent and this guy I thought "here is a guy who is literally being killed by his own stupidity and does not know it". I can see people buying into this scam and it sucks. The problem is that Rob is a skinny, healthy looking guy. This diet, if it really is his full time source of nutrition, is going to have its effect on him sooner or later, but chances are that one of his clients, perhaps someone twice his age and weight, will suffer the consequences first.