I'd suggest listening to this interview with the the CEO of Xhibit for even a few minutes to get a sense of the kind of "value" their team is bringing to the table.
"I personally refer to Xhibit as a multi-dimensional digital ad agency. Our gaol was to build a company with combined strengths of design, development, and distribution, to be a one stop shop for a clients digital marketing and advertising needs. Our synergistic array of software suites, tools, and offerings have been engineered from the ground up to help companies maximize results from digital strategies. I really want to emphasize results, Nick. Since we build our concepts from the ground up to help businesses maximize revenue, I always have the belief that if a client made money from a marketing campaign, they will in turn spend more money. This is why we have integrated some performance result models into our work today. The long term success any business or product relies on monetization."
I've tried to figure out why it is that some of the jargonized business talk seems more concentrated there than other places I've worked -- and the bigger the brand names involved, the more concentrated it seems to get.
My guess when you earn your bread and butter being the third party vendor that management turns to solve their problems, you do better in the marketplace when you speak the language they do.
What an appropriate misspelling - gaol is a British term for prison.