Yeah, this is the thing I could never get my head around. I know that the iPad mini is superior in many ways, but I just can't see how people can justify spending the extra money! The iPad mini is £110 - £190 more expensive, depending on which size you get. That's just too much IMHO.
iOS is user-friendlier in the start, that's true.
Android indeed has a "bigger" learning curve which make people more efficient in a short time for doing things with their phone/tablet.
Easy example, Tasker, Gravity screen, NFC and Autovoice...