An hour of Google's revenue lost from 14% of their customers costs them about $350,000 (judging roughly by Q109 revenue numbers). Had it been 100% of customers impacted during that hour (i.e. a bigger goof-up) they'd have lost ~$2.55 million.
If you had 9,000 engineers making 100k a year on average, they could each spend an hour every day on paranoid safeguard processes and only cost the company $308,000.
So is it worth investing in processes to avoid that? Absolutely. Even if they can't find a good way to automate this, it's hard to argue against protecting against that sort of loss of revenue however you can.