Am I the only person that had a "Promotions" filter added to their Gmail ages ago? I've also not got the new tabs, either. I'm wondering if I am in some lost zone.
That turned it on for me.
I use lots of filters and labels to categorize my mail already. I have label 'Shopping' and have a bunch of filters set to skip inbox, so I only see it if I click the 'Shopping' label. This works well for sales emails I am subscribed too, but doesn't help for new sales emails, although most of that ends up in the Spam folder.